When the Chips Are Down

Since 1963, Lay’s potato chips have been promoting the addictive slogan, Betcha can’t eat just one. It was a safe bet. But in 2025, Americans are actually limiting their chip intake. It’s not a health thing. Or even an Ozempic thing. It’s an inflation thing. “Chip prices have increased 29% since February 2021, outpacing the overall grocery price inflation of 23%.” Chips and cookies have gotten too expensive. Shoppers are buying less.