Expertease

“Gen-Z isn’t just trusting influencers over experts, they’re redefining what expert even means. Doctors, journalists, and scientists are dismissed, not because they are wrong, but because they are inconvenient, a straw poll of teens told Fortune. Influencers, on the other hand, are fast, familiar, and on the medium we turn to most: our phones.” Fortune: Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok.