TV Guide

“I’ve heard a British Airways exec say that when they see a spike in traffic to a destination, they look at what’s peaking on Netflix to explain it.” The White Lotus satirizes people you probably wouldn’t want to hang out with in places that you really want to visit. And it’s not the only show that’s driving travel destination choices. BBC: Measuring the ‘White Lotus effect’: How TV and film locations impact travel. Maybe it depends of the adventurousness of the viewer. When my wife and I watch a show set at a beautiful island villa in Greece, she suggests we visit Greece. I suggest we just watch another show set at a beautiful island villa in Greece. (Or maybe just watch Grease.)

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