When Life Gives Oranges Lemons

OJ has been given a bad name. No, not that OJ. I mean Orange Juice. Between public concerns about consuming sugar by way of fruit juice and a tree-killing citrus disease, the once wildly popular beverage isn’t hitting the sweet spot these days. Can the trend be reversed? And should it be? Bloomberg (Gift Article): Orange Juice Makers Are Desperate for a Comeback.

+ The Last Days of American Orange Juice. “The primary cause is a disease known as citrus greening … Around the world, millions of acres of orange trees have succumbed, and in the past 20 years, production in Florida’s storied orange groves, which once supplied the majority of America’s juice, has declined 92 percent. What little fruit is left on the trees gets blown to the ground by hurricanes, which are becoming more destructive in the state.”