The Zyn Thing
“It’s not just for cowboys or fishermen. It’s not just for people who voted red or for people who voted blue. It’s not just white-collar and not just working-class. People use it while playing sports (Baker Mayfield, the Bucs quarterback, stirred some controversy while appearing to pack a lip on the sideline of an NFL game this season), while gambling in casinos, while cranking out decks in the office, while painting houses, and while, yes, writing magazine stories. In equal measure, it’s used on the dance floor (the buzz keeps you up) and on the trading floor (it keeps you locked in, focused, ready to crush); at nighttime, morning time (there’s a coffee flavor), and—for some super users—all-the-day time. Which sounds, yes, a whole lot like cigarettes.” Emily Sundberg in GQ: How Zyn Conquered the American Mouth.