FIFA Fo Fum
Netflix has just signed a deal to broadcast the 2027 and 2031 Women’s World Cup. The deal hits on several major trends. First, there’s the importance of live sports in the new app-driven TV landscape. Second, there’s the movement of many sports (including the NFL that has deals with Prime and Netflix) away from free broadcasts that anyone can watch to paid streaming services. And third, there’s the remarkable rise in viewership and economic prowess when it comes women’s sports. Netflix signs groundbreaking deal for live Women’s World Cup broadcast rights.
+ “World Cups are typically broadcast on free-to-air public networks to reach the biggest audiences. Netflix’s foray into live sports programming is part of its long-term strategy to build appointment viewing on the platform, which not only furthers its push to replace traditional TV networks as the main household entertainment but also offers lucrative advertising potential.” WSJ (Gift Article): Netflix Scores Next Two FIFA Women’s World Cups.