The Last Straw

“In 2009, Tropicana replaced its familiar logo, an orange with a straw poking out, with a minimalist design featuring a glass of orange juice. The backlash was swift … Tropicana’s sales dropped 20% following the redesign, sinking by $30 million.” So, obviously Tropicana learned its lesson and will never change the logo again. But they just changed their bottle. Customers are not pleased. Orange you glad you’re not not in the orange juice business?