Just Blew It

“As Nike directed customers to its own stores and websites, it halted the flow of sneakers to retailers including Amazon, Zappos, Dillard’s and Urban Outfitters, and even curtailed goods at its closest partner in the US, Foot Locker. Donahoe’s strategy seemed to be working, until it didn’t. That recently abandoned shelf space was quickly filled by all of Nike’s top competitors: Adidas, New Balance, Puma, even Ugg.” Bloomberg (Gift Article) with an interesting look at Nike, the shoe business, and how a few missteps can land you in big trouble. The Man Who Made Nike Uncool.