I Think I Crayon

“For a lot of companies, the weeks between July 4 and Labor Day are a quiet time, full of employee vacations and summer Fridays. Not Crayola LLC. During those months, the company’s flagship factory in Easton, Pennsylvania, churns out at least 13 million crayons every day—up more than 8% from the rest of the year—to prepare millions of kids for back-to-school season. ‘That’s our Super Bowl,’ says Chief Executive Officer Pete Ruggiero.” Bloomberg (Gift Article) with a really fun look into a color-drenched crayon factory in Pennsylvania: Back to School Is Crayola’s Super Bowl.