Fizz Fizz Plop Plop

We appear to be in a bubbles bubble. But a new generation is just saying no to fizz. “Dropping carbonation might bring younger consumers to the party. As Molson Coors Beverage Company conducted research on of-age Gen Z drinkers, the company discovered that ‘bloating or feeling full was a real pain point.'” (When I was young we loved bloating!) Why Bubble-Free Booze is on the Rise.