Asked and Answered

“A year ago, Google said that it believed AI was the future of search. That future is apparently here: Google is starting to roll out ‘AI Overviews,’ previously known as the Search Generative Experience, or SGE, to users in the US and soon around the world. Pretty soon, billions of Google users will see an AI-generated summary at the top of many of their search results. And that’s only the beginning of how AI is changing search.” The Verge: Google is redesigning its search engine — and it’s AI all the way down. All the way down is a good way to describe how traffic to many websites will trend as this product rolls out. It’s impossible to overstate how dramatically this will alter search and the way we interact with the internet. Actually, it’s impossible for me. One of the chatbots can probably explain it.

+ Wired: It’s the End of Google Search As We Know It.

+ WaPo (Gift Article): Web publishers brace for carnage as Google adds AI answers. Is there is solution for small, indie web publishers? Search me.

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