The Persuadables

“Roughly 244 million Americans will be eligible to vote. But 99.5% of us won’t be deciders: We won’t vote. Or we always vote the same way. Or we live in states virtually certain to be red or blue.” Axios: The titanic Biden-Trump election likely will be decided by roughly 6% of voters in just six states. And those voters are not following each question in the Trump trial or reading 10,000 word articles on the nuances of the campus protests or even basing their political choices on the fate of Kristi Noem’s pets. They’re harder to reach and the campaigns will spend billions trying to do so.