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“If the last 20 years have taught us anything, it’s that humans act in mysterious ways when they find themselves in front of a camera. Whether it’s duck-facing or dabbing, internet eras have come to be defined by (often gendered) gestures or expressions. But while women have no shortage of poses and techniques to use in pictures and videos, men tend to move in a monolith, dedicating years to a common pose before finally moving on to the next. We are currently witnessing one such shift. If the 2010s were about soy facing in YouTube thumbnails—posing with an open-mouthed expression of joyful surprise for clicky videos teasers—the 2020s are about chad facing in TikToks.” GQ: Men Won’t Stop ‘Chad Facing’ Online. (This is why I use an ageless, iconic avatar.)