Pencil Pusher

Over the years (stretching into decades), I’ve split my time between trying to go viral and obsessively researching products. Maybe TikTok is the answer as it’s become a crossroads of social and shopping. Or maybe John Herrman just has more lead in his pencil. What I Learned Selling a Used Pencil on TikTok Shop. “It was supposed to be a test. Suddenly hundreds of people were watching. What’s going on here?”

+ Sludge Videos Are Taking Over TikTok—And People’s Mind.