The (Sk)in Crowd

“America’s teens and tweens are all about skin care. Beauty giant Ulta told NPR that Generation Z — roughly tweens to youth in their early 20s — began getting into it earlier than any generation before them. They’re celebrating birthdays at Sephora, rattling off beauty products’ chemical properties, trading samples and sending each other videos of morning skin care routines, chasing the coveted glowy look. And holiday wish lists of bronzing drops and lip oils are leaving parents both amused and uneasy.” (I’m rarely as uneasy as I am waiting for my tween daughter and her friends to finish shopping at Sephora; something I experience a lot.) Tweens used to hate showers. Now, they’re taking over Sephora.

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