Achieving A Flo State

“Increasingly, insurance corporations attract business not by building trust between their customers and local agents, but by successfully ascribing positive characteristics to the fictional characters who anthropomorphize the companies and products in ads.” And since consumers can’t really tell the difference between insurance companies (and there might not be much difference, anyway), it all comes down to these commercial characters, some of whom get a lot more time in our living rooms than actors who star in sitcoms or dramas. NYT (Gift Article): Everybody Knows Flo From Progressive. Who Is Stephanie Courtney? “She meant to star on Broadway and then, following wish revision, to support herself as a comedic actress. Instead, she has starred in the same role for 15 years and counting, becoming in the process a character recognizable to nearly every American — a feat so rare her peers in this category are mostly cartoon animals.”