Cereal Killer

“It wasn’t always like this. Once upon a time, a cereal box — perhaps featuring a cartoonish mascot, or maybe your favorite Olympic athlete — dominated the breakfast table. But cereal’s decline has been long and steep — and a table isn’t even in the picture. Its demise hit an inflection point in 2016, when a study showed that millennials were eschewing it because they simply couldn’t be bothered to wash the bowl and spoon. The category has fallen even further, with post-pandemic sales tanking, particularly because younger customers are no longer yoked to those milk-doused bowls.” WaPo (Gift Article): Why breakfast sandwiches rise and shine as cereal keeps losing steam.