The Thai That Binds

It “is a small but powerful symbol of Google’s far-reaching impact on businesses over the past two decades and the lengths their owners will go to try to optimize their operations for the company’s platforms. The name is both notable and obvious — if you’ve spent any amount of time searching for things online, you will understand the reference immediately. The turn is that 25 years after Google Search first arrived, the name says the quiet part out loud.” The Verge on how small businesses think in the age of Google, and restaurant named Thai Food Near Me. The restaurant nearest Google.

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