A Plot Twist Everyone Saw Coming

“Streaming services like YouTube and Netflix accounted for a record 38.7% of total U.S. TV usage, the category’s largest share reported in Nielsen’s The Gauge monthly report to date.” Linear TV Viewing Drops Below 50% of U.S. Television Usage for First Time, Streaming Hits Record High.

+ Now that they have your attention… streaming TV costs are now higher than cable.