Private Label

“The trove of data indicates that advertisers could also target people based on sensitive information like being ‘heavy purchasers’ of pregnancy test kits, having an interest in brain tumors, being prone to depression, visiting places of worship, or feeling ‘easily deflated’ or that they ‘get a raw deal out of life.'” A spreadsheet on ad platform Xandr’s website revealed a massive collection of ‘audience segments’ used to target consumers based on highly specific, sometimes intimate information and inferences. (And AI will get better and better at targeting messages that match your specific traits.)

Copied to Clipboard