No Filter

“Influencers around the world have long operated in a legislative gray zone, leading to abuse and scandals. Last year, Kim Kardashian settled with the Securities and Exchange Commission after the SEC said she promoted a cryptocurrency without disclosing that she had been paid to do so. As influencers become more powerful, governments around the world are taking a closer look at their practices.” France wants to force influencers to clearly disclose when something is paid promotion. And that’s not all they want disclosed. WaPo (Gift Article): Should influencers fess up about their filters? France may force them to.

Copied to Clipboard