You’ve Got a Golden Ticket

“Back in the early 1950s, some employees at the Peeps factory were ending every shift with limp, sore arms. They had spent hours hand-squeezing marshmallow into the shape of tiny chicks. Back then, each individual Peep took 27 hours to make from start to finish. That all changed in 1954. That’s when Bob Born, who was a member of the family that founded the company, and a colleague invented a machine that could make Peeps automatically. Now it takes only six minutes from the moment marshmallow meets the conveyor belt to the final boxing.” NYT Mag (Gift Article) takes you on a A Visit to the Peeps Factory.

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