These days, lactose intolerance is as much a mental state as a physical affliction. The younger crowd is avoiding the stuff. NYT (Free Article): Got Milk? Not This Generation. “The dairy industry isn’t banking on nostalgia to save the day. It has embarked on a full-frontal marketing assault intended to do what the ‘Got Milk?’ mustaches on celebrities like Taylor Swift and Dennis Rodman did for previous generations.” (I’m old enough to remember when a white mustache meant you spent the night at Studio54.)