“Journalism is about finding out the truth, but it’s often played like a game, one in which the most interesting story with the juiciest and most convincing details wins. Heller understands what a reporter needs. As Evan Smith put it to me: ‘It’s like what they say about the Devil — the greatest trick Risa ever pulled was convincing us that she’s one of us.'” NY Mag: Get Me Risa Heller! “If you’re Jeff Zucker or Mario Batali or Jared Kushner and you’re trying to survive a bout of very bad press, she’s who you call.”