Thirst Trap

When you clinked your glass on New Year’s Eve, there’s a chance it was filled with mineral water or some non-alcoholic champagne. It turns out that dry January arrived early for many as we enter a golden age for nonalcoholic beers, wines and spirits. Still, the glass is a lot more than half full for booze. “The [non-alcoholic] market now sees almost $400 million in annual sales. Compared to the roughly $200 billion market for stuff that can get you drunk.” Which team are you on? It turns out you don’t have to pick one. “82% of people who buy nonalcoholic beers, wine and spirits also buy traditional alcoholic drinks.” Maybe we’re just really dehydrated.

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