“Just about every plan to monetize Alexa has failed, with one former employee calling Alexa ‘a colossal failure of imagination,’ and ‘a wasted opportunity.’ This month’s layoffs are the end result of years of trying to turn things around. Alexa was given a huge runway at the company, back when it was reportedly the ‘pet project’ of former CEO Jeff Bezos.” Alexa has heard it all. But so far, no one has shared a business model to make up for the cost of providing the service. Amazon Alexa is a ‘colossal failure,’ on pace to lose $10 billion this year.