“In Heinz’s squeezable upside-down ketchup bottle, the plastic cap is designed to dispense a standard blob of sauce without spilling. It works. But it can’t easily be recycled, so the Kraft Heinz Company decided to design an alternative. Nine years later—after 185,000 hours of product development, $1.2 million in investment, and 45 different iterations—a new design will be rolling out.” FastCo: Why Heinz spent 185,000 hours redesigning this ketchup bottle cap. (When I was a kid, that was how long it took just to get enough ketchup out of the bottle for a side of fries.)