Google Gaggle

“Like many, I use Google to answer most of the mundane questions that pop up in my day-to-day life. And yet that first page of search results feels like it’s been surfacing fewer satisfying answers lately. I’m not alone; the frustration has become a persistent meme: that Google Search, what many consider an indispensable tool of modern life, is dead or dying.” Charlie Warzel in The Atlantic: The Open Secret of Google Search. Warzel gets at part of a big story that has been largely ignored. Over the past few years, Google has been managing the most significant and riskiest pivot in the history of the internet. The company’s core business used to be send you off to other places on the web. Today, Google is increasingly focused on keeping you at Google, where it will manage your mobile-focused world.