“By putting, as he phrased it, ‘principles ahead of profit,’ Simon and the Women’s Tennis Association decided to do what the NBA, Nike, Microsoft, Starbucks, Blackstone, Goldman Sachs and innumerable other global businesses vastly greater in size, power and revenue have not. How was it that the WTA stood up to China’s authoritarian regime? It owes to a swirl of factors, figures and fortune—all rooted in the specific history and legacy authored by the WTA’s players over the last five decades.” SI: Why Did the WTA Risk Everything for Peng Shuai? (Another way of putting it: Why do so few organizations ever put ethics above profits?)