Organic Matter of Fact?

“The real difference, then, between a ton of organic soybeans and a ton of conventional soybeans is the story you can tell about them. The test, at the point of sale, is merely a question: Was this grown organically? That’s not like asking if a cup of coffee is decaffeinated. It’s more like buying sports memorabilia—is this really the ball?—or like trying to establish if a used car has had more than a single, careful owner.” Ian Parker in The New Yorker: The Great Organic-Food Fraud.