Over the Summer, the NCAA changed its longstanding position that college athletes must be barred from making money and introduced the ironically named NIL compensation plan (Name, Image, Likeness). College athletes immediately started making deals. Now we have our first high school basketball player to score a sponsorship package. Mikey Williams, 17, signs historic footwear and apparel deal with Puma. “Williams has more than 5 million combined Instagram, TikTok and Twitter followers, and Puma looks at his unique and early signing as unlocking his hybrid appeal of being both an up-and-coming basketball star and social media influencer.” (I was so nervous before my high school football games that the only sponsor that would have signed me is Imodium.)