“Typically, players from the home team will skate out and wave to the appreciative fans; in some cases, they’ll toss a souvenir puck or stick into the rows closest to the ice. But in Seattle, the stars of the game throw a stuffed fish at the fans.” Seattle Kraken ‘Three Stars’ postgame ceremony features players tossing plush salmon to fans.

+ This is why BJ Novak’s photo is used to market many products around the world, even though he doesn’t get a dime.