“The ‘Spirit’ name was pure coincidence. Marver wasn’t inspired by Halloween ghosts, but by the name of his shuttered store (Spirit Women’s Discount Apparel).” The Hustle: How Spirit Halloween became a $500m plus business.

+ Rapper formerly known as Kanye West is now just Ye. You may be thinking, “Yeah, but who gives a ck?” Well, you’ll still enjoy his new look.