“Olympic medalist is a title few people can claim. In the history of the games, fewer than 30,000 athletes have ever brought home a medal. But there is an honor even more rare, a club even more exclusive.” Winning Best Email Newsletter of 1999? Yes, but there’s another category. What’s Rarer Than Gold? Making It Onto A Wheaties Box. (Representing your country is amazing. Representing breakfast carbs writ large is a whole different level.)