“In 2018, village-born Jin Guowei was knee-deep in debt and peddling fruit to tourists in the streets of Lijiang, Yunnan. Now he’s Brother Pomegranate, an Internet sensation with 7.3 million followers and 300 million yuan ($46 million) of sales in 2020. He once sold 6 million yuan worth of pomegranates in 20 minutes.” Bloomberg: Livestreaming Farmers Earn Millions From Fruit on China’s TikTok.