It’s no secret that Victoria’s Secret has had a secret weapon that drew plenty of secret admirers to its dirty (often, really dirty) little secrets. For years, that model (or those models) worked and proved to be the secret of company’s success. But times have changed and the company is looking to reverse course. But can it work? How would I know? I’m no secret agent, man. But they’re not kidding around with new marketing faces that include soccer star Megan Rapinoe. “For decades, Victoria’s Secret’s scantily clad supermodels with Jessica Rabbit curves epitomized a certain widely accepted stereotype of femininity. Now, with that kind of imagery out of step with the broader culture and Victoria’s Secret facing increased competition and internal turmoil, the company wants to become, its chief executive said, a leading global ‘advocate’ for female empowerment.” Victoria’s Secret Swaps Angels for ‘What Women Want.’ Will They Buy It? (When my wife and I were first dating, I handed her a Victoria’s Secret box. She looked pretty surprised and not particularly pleased. When she opened the box, there was a sweatshirt from the university to which she had just been accepted. How did I get the box? That’s my little secret…)