“The links between color and emotion have been studied for centuries, from Carl Jung’s color coding of personality traits to focus groups evaluating the ways in which candy colors can affect perceptions of flavor. Drug companies color their pills ‘cool’ or ‘hot’ according to desired effect.” NYT: The Secret Psychology of Sneaker Colors. “You think they randomly choose those glaring shades of Nike, Adidas and New Balance? Think again.” (I always thought this was more of a gray area.)