“The TikTok effect is significant: Owen, a barista in Nashua, New Hampshire, told BuzzFeed News that there was a time last summer where a viral TikTok drink — iced white mocha with cold foam and caramel drizzle — was so popular that it accounted for about 1 in 5 drinks he made during the afternoon shift.” The Rise Of The Appuccino: How TikTok Is Changing Starbucks. “Viral (and complicated!) custom drinks are the future of Starbucks, where iced drinks now outsell hot coffee.”