“In the promotional video launching the product, product line manager Jayson Plummer called the vest ‘a whole new era of a platform where analog meets digital and results in a superior protection story.’ Which is an interesting way of framing the fact that the vest includes an additional subscription-based payment option that will block the vest from inflating if the payments don’t go through.” This Motorcycle Airbag Vest Will Stop Working If You Miss a Payment. (This is an extreme example, but more companies are looking to turn you from a buyer into a subscriber.)