“These creators are unafraid to be open and emotional about the books that make them cry and sob or scream or become so angry they throw it across the room, and it becomes this very emotional 45-second video that people immediately connect with,’ said Shannon DeVito, director of books at Barnes & Noble. ‘We haven’t seen these types of crazy sales — I mean tens of thousands of copies a month — with other social media formats.'” Elizabeth A. Harris in the NYT: How Crying on TikTok Sells Books. (Too bad that doesn’t work for newsletters. I cried through every edition of 2020 and it wasn’t worth a dime.)