“Many companies have some sort of lofty mission statement that flies out the window the second it gets in the way of business, but Yoshida’s own son compared him to a cult leader in his dedication to The Cycle of Goodness. (You might say Yoshida was the Steve Jobs of zippers.)” Everything you ever wanted to know about Yoshida Kōgyō Kabushikigaisha (you may know it better as YKK, the letters on your zipper.)

+ The engineers building ridiculous dart blasters that Nerf won’t touch.