“As Cardi B prepared the release for her new song “WAP,” she checked off all the usual components of her promotional plan, including magazine covers, Instagram posts and a raunchy YouTube video. Then she added one more: OnlyFans, a site where people charge admirers for special access to videos and photos.” Bloomberg: OnlyFans Is a Billion-Dollar Media Giant Hiding in Plain Sight. If charging people for often dirty pictures and videos is hiding, then the whole internet has been hiding since day one.