“Big Booze’s interference in what would have been an unprecedented study on alcohol cancer warnings is only one instance in a long history of efforts the industry has taken to sow doubt about drinking’s health effects. Other recent hits include the funding of flattering research and campaigns against policies that encourage drinking less. These actions muddy the general public’s understanding of how much it’s safe to drinkā€”and in the cases of certain types of cancer, whether it’s safe to drink at all.” The Counter: Less than half of Americans know that alcohol is a carcinogen. Big Booze wants to keep it that way. (In 2020, it may be worth the risk…)