Hold My Cheer

“The lucrative opportunities for Andries came because of her fame and a social media following in the cheerleading world — she is one of the top ‘cheerlebrities,’ as such stars are known — and because the N.C.A.A. and its universities do not regulate cheerleading in the same ways they do other sports.” NYT: The College Athletes Who Are Allowed to Make Big Bucks: Cheerleaders.