People say nice things when someone dies. The thing to look for is consistency. And in the case of Tony Hsieh’s untimely passing from injuries in a house fire, everyone has been saying the exact same thing about what a generous, kind, and insightful friend he was. A life well lived, a life too short. Tony built Zappos and rebuilt downtown Vegas. I didn’t know him well, but I was quite moved by the outpouring on social media. My friend Om Malik got at a broader feeling I had when I heard the bad news. “With Tony’s passing, I feel something special has ended. I can’t put my finger on it. Maybe a certain innocent aspect of the early possibilities of the Internet.” All of 2020 feels like that. Tony Hsieh, RIP.