“‘Tab had an amazing run, said Robert Bixby, executive director of the Concord Coalition and a longtime Tab enthusiast. Bixby said messages of condolences have been pouring in. ‘As a business decision I can understand it, but it’s a very sad day … I do feel it’s like losing a friend.'” Coca-Cola is discontinuing Tab after nearly 60 years. (It’s the end of an era … that most of thought ended like thirty years ago.)