You Come at the King, You Best Not Miss

“The boycott, called StopHateForProfit by the civil rights groups that organized it, urged companies to stop paying for ads on Facebook in July to protest the platform’s handling of hate speech and misinformation. More than 1,000 advertisers publicly joined, out of a total pool of more than 9 million, while others quietly scaled back their spending.” (You’ll notice that Stop Hate for Profit is the latest gratis NextDraft sponsor.) So what’s the impact? So far, a lot of media exposure, a better informed public, a more riled up employee base at Facebook, a cost of millions in advertising, and very little impact on the company’s bottom line or soaring stock price. NYT: More Than 1,000 Companies Boycotted Facebook. Did It Work? (Maybe a better question is Will it work? Empires don’t change in a month.)