“Modern American politics began with that secret weapon. Greenfield called it Project Macroscope. He recruited the best and the brightest, many of whom had been trained in the science of psychological warfare. “The scientists are from the Massachusetts Institute of Technology, Yale, Harvard, Columbia, and Johns Hopkins,” the New York /Times/ reported. Simulmatics’ 1960 election project was one of the largest political-science research projects ever conducted.” The New Yorker’s Jill Lepore looks back at the earliest days of politicians using computers to slice, dice, model, and manipulate voters. How the Simulmatics Corporation Invented the Future.