The Washington Redskins have announced plans to conduct a ‘thorough review’ of their team name. I don’t want to focus on the protests that brought this issue back to the forefront, or the history of the name, or even the absurd notion that the topic needs a review more “thorough” than the team has been able to conduct during the several decades since this issue became a controversy. I want to focus on why the move is happening now, and the broader implications of that timing. “This week marked a possible sea change on the issue with investors writing to FedEx, PepsiCo and other sponsors hoping they woould influence change. FedEx was the first to act publicly. The title sponsor of the team’s stadium in Landover Maryland, FedEx said Thursday, ‘We have communicated to the team in Washington our request that they change the team name.’ FedEx paid $205 million in 1999 for the naming rights to the stadium. On Thursday night, Nike appeared to remove all Redskins gear from its online store.” I’ve been saying for a while that the Trump era ultimately forces people to pick a side. And the pressure being applied to the Redskins is part of a trend. Corporate America is opposing Trump in the culture wars. And in politics, like football, momentum is everything.