“Young kids are drawn to the sign, Tom said, as he sometimes hears children who are about 5 or 6 stopping by and carefully sounding out the words. One mother told him she counted the sign as part of her daughter’s school-required 15 minutes of daily reading. And Darcy once ran outside to comfort a youngster who arrived at the sign on his bike ahead of his big brother but was crying because he didn’t know how to read yet.” He’s renowned for his bad dad jokes. Now he’s hunting for the worst dad jokes of all — for a good cause.

+ Nike, Target, Twitter and more make Juneteenth a paid company holiday.